CognitiveArts is a driving force in the growth of the learning industry and promotes its evolution. To learn more about the valuable research and experience CognitiveArts brings to the industry and to your organization, please click on one of the titles below, provide us with some basic information, and you'll receive via email the latest in white papers and other thought provoking pieces.

Current White Papers

1. Creating Asynchronous Online Versions of Existing Courses.
   Overview: As interest in making learning available on an anytime/any place basis has risen, many companies who currently have classroom-based courses have started thinking about putting those courses online. This brief white paper outlines some of key issues to consider when making this conversion to ensure you create an effective learning experience that properly leverages the benefits of the web as a delivery medium.
   
   
2. Scoping a Training Project: The Foundation for Training that Really Improves Performance
   Overview: The objective of training is to improve an organization’s performance by improving the performance of individuals. In principle, therefore, training objectives should link directly to business objectives. However, it is rarely obvious which training initiatives would best support a particular organizational goal. In this short piece, we take a look at how the scoping process frequently goes wrong, and how to set it right. We also discuss what makes a good set of learning objectives and how to developing such a set.
   
   
3. Learning for Front-Line Producers in the Financial Services Industry
   Overview: This is an exciting time for financial services firms. Globalization, consolidation, deregulation, and technological advances are rapidly creating opportunities to serve customers in myriad new ways. Insurance companies now offer mutual funds, banks offer free financial “tune-ups,” online investment sites offer low-priced “personal financial coaches,” and so on. However, these new opportunities bring with them new challenges. The traditional distinctions between banks, brokerages, insurance companies, and other financial service firms are rapidly being eroded. Thriving in this new environment requires companies to expand and redefine their offerings, while at the same time grappling with a whole new set of tough competitors who are trying to do the same thing. This white paper focuses on consultative selling as a competitive advantage, discussing how firms can help front line producers make the transition from transactions to relationships.
   
   
4. Commercialized E-Learning for the Extended Enterprise.
   Overview: Transforming new opportunities into effective business strategies is a key factor in sustaining the growth and success of a corporation. Today, with the rapid acceptance of technology as a learning medium, leading corporations recognize that their expertise, sharpened from years of practice in creating products and services, can be captured, organized, packaged and distributed as commercial e-learning. This white paper discusses how commercial e-learning gives corporations the power to leverage their know-how across the extended enterprise to add value and new revenue streams.