The pharmaceutical vertical includes companies that produce, distribute, and retail all prescription and over-the-counter medicines. This solution also applies to medical device manufactures and distributors, as well as the people who dispense these products.

Pharmaceutical companies and medical device manufacturers face very high development costs and lengthy development cycles. Regulations imposed by the FDA and other federal agencies, clinical trials, and complex manufacturing processes impose significant expenses that must be recovered by getting products to market quickly and effectively.

Training requirements for medical companies include:

• "Text-book" product launch processes that educate all members of the distribution channel simultaneously.
• Very accurate information tailored for sales representatives, pharmacists, and doctors, including indications and risks.
• Compliance with all federal guidelines and regulations.
• Engaging graphics and gaming simulations to clearly demonstrate product effects.

Cognitive Arts has long experience in helping drug companies, device and equipment manufactures, and other healthcare companies educate their employees, distribution channels, and customers. Learn how Cognitive Arts helped Boston Scientific train its global cardiology sales representatives.