The publishing industry includes all organizations that develop and publish content in print and digital formats. Publishers may specialize in textbooks, magazines, newspapers, Internet, audio, or a combination of these media, and range from niche organizations to multi-billion dollar firms.

The publishing industry is currently facing a series of challenges. New technologies – like the Internet – are changing the way consumers access content. Industry consolidation is creating new opportunities and risks as media sources merge. Finally, the economic downturn is suppressing demand for traditional text-based publications which puts financial pressures on publishers.

Training requirements for publishers include:

• Timely and efficient delivery of training content on new publishing technologies and processes to keep pace with an ever-decreasing publishing cycle.
• Content that supports trends in multimedia publishing to reorient employees who only know “traditional” approaches.
• Flexible delivery to accommodate the schedules of production employees, sales associates, and managers with minimal impact to operations.
• For organizations that need to put massive amounts of text-based content online, proven process training to map books to e-Learning formats cost effectively.
• Effective methods for working with Subject Matter Experts – writers, editors, and publishers – without overtaxing those resources.