Consumer products and retail includes companies that make consumer-oriented goods
as well as the store locations that distribute them from grocery to apparel, specialty
shops, and big-box stores.
Companies in these industries must stay aware of consumer behaviors to ensure they
are making and delivering popular products that meet demand at acceptable prices.
On the production side, organizations are constantly facing decisions about product
positioning, mix, price, and production volumes. On the retail side, they must generate
a positive financial return at every location, manage personnel challenges including
a high rate of turnover, and survive competitive threats through superior marketing
and service. Profit margins may be low requiring that management constantly focus
on efficiency.
Training requirements for the consumer products and retail industries include:
- Emphasis on people and process training
to drive efficiency even with high employee turnover.
- A strong brand orientation to ensure employees associate the learning program with
the company's image.
- Flexible delivery to accommodate the schedules
of production employees, sales associates, and managers with minimal impact to operations.
- An understanding of the IT infrastructure at each location to ensure training delivery
is efficient.
- Certification capabilities to demonstrate learning is effective.
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Consumer Product Clients
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Kraft
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Colgate
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Philip Morris
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Diageo
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Walgreens
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Sears
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Walmart
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PetSmart
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